Service Architecture Planning

Service Silo Design

Content Architecture & SEO Strategy

Planning the service page structure, content silos, and internal linking strategy for optimal SEO and user experience

Complete Site Architecture

84

Total Pages

35

Service Pages

30

Location Pages

4

Blog Posts

Service Categories (35 Pages)

Residential Services

Homeowner-focused garage door solutions

15 Service Pages

New Door Installation
Garage Door Opener Replacement
Torsion Spring Repair
Extension Spring Repair
Panel Replacement
Smart Home Integration
Preventive Maintenance
Cable Replacement
Roller Replacement
Track Alignment
Weather Stripping
Insulation Services
Custom Door Design
Garage Door Keypad Installation
Sensor Replacement

Commercial Services

Business and industrial garage door solutions

12 Service Pages

Loading Dock Doors
High-Speed Doors
Security Gates
Warehouse Solutions
Fire-Rated Doors
Commercial Maintenance Plans
Sectional Steel Doors
Rolling Steel Doors
Dock Levelers
Industrial Door Automation
Restaurant Kitchen Doors
Retail Storefront Gates

Emergency Services

24/7 urgent repair and replacement

8 Service Pages

Broken Spring Emergency
Door Off Track
Opener Malfunction
Security Issues
Weather Damage
Same-Day Service
After-Hours Repair
Holiday Emergency Service

Location Coverage (30 Pages) - Research-Driven Priority

Strategic Approach: Market research identified clear geographic opportunities with varying competition levels. Tier 1 locations offer first-mover advantage with ZERO dedicated competitors.

ALL 30 CITIES

Complete Oklahoma City Metro Coverage

Newcastle 10K pop, ZERO competition, $90K income
Tuttle 7K pop, ZERO competition, growth market
Blanchard 13K pop, ZERO competition, Tri-City
Piedmont 10K pop, emerging growth, minimal competition
Warr Acres 10.4K pop, ZERO coverage, established OKC suburb
Newalla 9.3K pop, ZERO coverage, growing Cleveland County
Noble 7.8K pop, ZERO coverage, fastest growth rate
Slaughterville 4.2K pop, ZERO coverage, Cleveland County
Stroud 2.9K pop, Lincoln County ZERO coverage
Prague 2.4K pop, Lincoln County ZERO coverage
Jones 2.9K pop, ZERO coverage, Oklahoma County
Goldsby 2.8K pop, ZERO coverage, McClain County
Nicoma Park 2.3K pop, ZERO coverage, Oklahoma County
Lexington 2.0K pop, ZERO coverage, Cleveland County
Luther 1.5K pop, ZERO coverage, Oklahoma County
Choctaw 12.5K pop, underserved, Eastern suburbs
Harrah 6.2K pop, underserved, Eastern suburbs
Spencer 3.9K pop, underserved coverage
Yukon 27.6K pop, keyword opportunity (140/mo)
Midwest City 58.4K pop, keyword opportunity (110/mo)
Moore 62.8K pop, standard coverage, good volume
Del City 21.8K pop, standard coverage
Mustang 25.6K pop, growing area
Bethany 19.1K pop, standard coverage
The Village 8.9K pop, standard coverage
Nichols Hills 3.7K pop, affluent but small
Oklahoma City North Central coverage
Oklahoma City South Central coverage
Edmond 94K pop, high competition, Precision dedicated office
Norman 128K pop, high competition, Precision dedicated office

Strategy: Comprehensive coverage across all OKC metro cities. Focus on zero-coverage areas first for maximum opportunity, but build all pages for complete market presence.

URL Pattern: /locations/[city-slug]-ok

Examples: /locations/newcastle-ok, /locations/edmond-ok, /locations/norman-ok

Total Pages: 30 location-specific landing pages for complete metro coverage

Blog Content Strategy (4 Posts) - Optional

Research Foundation: Content strategy based on analysis of 850+ customer reviews identifying top pain points (pricing surprises #1), value drivers (same-day service #1), and 58 keyword opportunities with search volumes.

Pricing & Transparency (Top Pain Point)

CRITICAL

Targets pricing keywords (350-210/mo), solves #1 customer pain point

2
What Does Garage Door Spring Replacement Really Cost in OKC?
Hidden Fees to Watch For: Honest Pricing Guide

Emergency Service & Problem-Solving

HIGH

Targets emergency/problem keywords (210-190/mo), featured snippet opportunities

2
What to Do When Your Garage Door Spring Breaks
Garage Door Won't Open? 5 Common Causes & Solutions

Content Gaps Identified (60-85% of competitors missing):

✓ Transparent pricing content (90% gap)
✓ FAQ content with schema (70% gap)
✓ Problem-solving guides (60% gap)

Publishing Strategy (Optional): If implementing blog content, prioritize CRITICAL posts first (pricing/transparency), then HIGH priority (emergency/problem-solving), then MEDIUM priority (buying guides, maintenance). Target featured snippets for "how much" and problem-based queries.

Resource & Supporting Pages (11 Pages)

FAQ & Resources

Residential FAQ
Commercial FAQ
Emergency Service FAQ
Warranty Information
Financing Options

Supporting Pages

About Us
Contact
Service Areas
Reviews & Testimonials
Photo Gallery
Request Quote

Content Silo Architecture

Pillar Page Strategy

Each service category becomes a comprehensive pillar page that targets broad, high-volume keywords while providing complete coverage of that service area.

Residential Hub

/residential-garage-door-services

Commercial Hub

/commercial-garage-door-services

Emergency Hub

/emergency-garage-door-repair

Supporting Service Pages

Each specific service gets its own detailed page that links back to the pillar page, creating a strong topical authority cluster.

Pillar Page → Individual Service Pages
Service Pages → FAQ Pages
FAQ Pages → Blog Content

Complete URL Structure & Hierarchy

/ (Homepage)
/residential-garage-door-services (Pillar - 1)
├─ /garage-door-installation
├─ /garage-door-opener-replacement
├─ /torsion-spring-repair
├─ /extension-spring-repair
├─ /panel-replacement
├─ /smart-garage-door-integration
├─ /preventive-maintenance
├─ /cable-replacement
├─ /roller-replacement
├─ /track-alignment
├─ /weather-stripping
├─ /insulation-services
├─ /custom-door-design
├─ /garage-door-keypad-installation
└─ /sensor-replacement
/commercial-garage-door-services (Pillar - 2)
├─ /loading-dock-doors
├─ /high-speed-doors
├─ /security-gates
├─ /warehouse-solutions
├─ /fire-rated-doors
├─ /commercial-maintenance-plans
├─ /sectional-steel-doors
├─ /rolling-steel-doors
├─ /dock-levelers
├─ /industrial-door-automation
├─ /restaurant-kitchen-doors
└─ /retail-storefront-gates
/emergency-garage-door-repair (Pillar - 3)
├─ /broken-spring-emergency
├─ /door-off-track
├─ /opener-malfunction
├─ /security-issues
├─ /weather-damage
├─ /same-day-service
├─ /after-hours-repair
└─ /holiday-emergency-service
/locations (30 Cities - Complete Coverage)
├─ /locations/newcastle-ok
├─ /locations/tuttle-ok
├─ /locations/blanchard-ok
├─ /locations/piedmont-ok
├─ /locations/warr-acres-ok
├─ /locations/newalla-ok
├─ /locations/noble-ok
├─ /locations/slaughterville-ok
├─ /locations/stroud-ok
├─ /locations/prague-ok
├─ /locations/jones-ok
├─ /locations/goldsby-ok
├─ /locations/nicoma-park-ok
├─ /locations/lexington-ok
├─ /locations/luther-ok
├─ /locations/choctaw-ok
├─ /locations/harrah-ok
├─ /locations/spencer-ok
├─ /locations/yukon-ok
├─ /locations/midwest-city-ok
├─ /locations/moore-ok
├─ /locations/del-city-ok
├─ /locations/mustang-ok
├─ /locations/bethany-ok
├─ /locations/the-village-ok
├─ /locations/nichols-hills-ok
├─ /locations/oklahoma-city-north-ok
├─ /locations/oklahoma-city-south-ok
├─ /locations/edmond-ok
├─ /locations/norman-ok
/blog (4 Posts - Priority-Based)
CRITICAL: Pricing & Transparency (Week 1-2)
├─ /what-does-garage-door-spring-replacement-really-cost-okc
├─ /hidden-fees-to-watch-for-honest-pricing-guide
├─ /how-to-avoid-pricing-surprises-garage-door-repairs
└─ /spring-replacement-why-prices-range-200-750
HIGH: Emergency & Problem-Solving (Week 3-6)
├─ /what-to-do-when-garage-door-spring-breaks
├─ /same-day-garage-door-repair-what-to-expect
├─ /emergency-garage-door-service-24-7-vs-after-hours
├─ /broken-spring-safety-why-you-shouldnt-wait
├─ /garage-door-wont-open-5-common-causes-solutions
├─ /how-to-fix-garage-door-off-track-safely
├─ /garage-door-opener-not-working-troubleshooting-guide
└─ /why-does-my-garage-door-go-up-then-come-back-down
MEDIUM: Buying & Maintenance (Month 2-3)
├─ /how-to-choose-garage-door-opener-2025
├─ /smart-garage-doors-myq-vs-chamberlain-vs-liftmaster
├─ /insulated-vs-non-insulated-garage-doors-roi-analysis
├─ /chi-vs-clopay-garage-doors-oklahoma-city-comparison
├─ /monthly-garage-door-maintenance-checklist-5-minutes
├─ /how-to-make-garage-door-springs-last-longer
├─ /winter-weather-garage-door-prep-oklahoma
└─ /signs-garage-door-needs-professional-service
/resources (5 Pages)
├─ /residential-faq
├─ /commercial-faq
├─ /emergency-service-faq
├─ /warranty-information
└─ /financing-options
/company (6 Pages)
├─ /about-us
├─ /contact
├─ /service-areas
├─ /reviews-testimonials
├─ /photo-gallery
└─ /request-quote

84

Total Pages

3

Pillar Pages

35

Service Pages

30

Location Pages

Keyword Research - 58 Keywords, 15K-22K Monthly Volume

Market Volume: 15,000-22,000 total monthly searches identified across 7 content clusters. Local pack appears in 90% of keywords, 3-5 paid ads on primary terms, featured snippet opportunities for pricing queries.

Spring Repair (HIGH INTENT)

1,130/mo
480/mo: "garage door spring replacement okc" (High diff)
390/mo: "garage door spring repair oklahoma city" (High)
260/mo: "broken garage door spring okc" (Medium)

Emergency/24-7 (HIGH INTENT)

490/mo
210/mo: "24 hour garage door repair okc" (Medium)
170/mo: "emergency garage door repair oklahoma city"
110/mo: "garage door repair okc same day" (Low-Med)

Pricing (FEATURED SNIPPET)

700/mo
350/mo: "garage door repair cost okc" (Medium)
210/mo: "garage door spring replacement cost okc"
140/mo: "how much does garage door repair cost okc"

⭐ Featured snippet opportunity - only 10% show pricing online

Opener Services

740/mo
320/mo: "garage door opener installation okc"
280/mo: "garage door opener repair oklahoma city"
140/mo: "liftmaster garage door opener okc" (Low)

Problem-Based (LOW DIFF)

480/mo
190/mo: "garage door won't open okc" (LOW diff)
160/mo: "garage door spring broke okc" (Low-Med)
130/mo: "garage door off track oklahoma city" (LOW)

⭐ Quick wins - blog content targets with featured snippet potential

Geographic (PRIORITY)

750/mo
260/mo: "garage door repair edmond ok" (High - defer)
240/mo: "garage door repair norman ok" (High - defer)
140/mo: "garage door repair yukon ok" (LOW - opportunity)
110/mo: "garage door repair midwest city" (LOW - opportunity)

Product/Brand (OPPORTUNITY)

330/mo
180/mo: "chi garage doors okc" (LOW - opportunity)
150/mo: "clopay garage doors oklahoma city" (LOW)

⭐ Low competition - brand comparison content opportunity

Strategic Targeting Approach:

Pillar Pages: Target high-volume keywords (500-5K/mo) - spring repair, emergency service, commercial
Service Pages: Mid-tail keywords (100-500/mo) - specific services, product names
Location Pages: Geo-specific (50-200/mo) - Yukon, Midwest City, Tri-City corridor
Blog Posts: Long-tail informational - problem-based (LOW difficulty), pricing (featured snippets)

SERP Features: Local pack 90%, Paid ads 3-5, Featured snippets on pricing/problem queries (opportunity), People Also Ask 80%

Internal Linking Strategy

Hub-and-Spoke Model

Homepage → Links to all 3 pillar pages
Pillar Pages → Link to all supporting service pages in their silo
Service Pages → Link back to pillar + 2-3 related service pages
Location Pages → Link to all 3 pillar pages + relevant service pages
Blog Posts → Link to 1 pillar + 2-3 related service pages + 1 location page

Link Authority Flow

1

Homepage

Distributes authority to pillars

2

Pillar Pages

Push authority to service pages

3

Service Pages

Strengthen pillar with upward links

Contextual Linking Rules

✓ Do Link

  • • Child to parent (service → pillar)
  • • Related services (spring repair → opener)
  • • Blog to service pages
  • • Service to FAQ pages
  • • Location to services

✗ Avoid

  • • Cross-silo links (residential → commercial)
  • • Service to unrelated service
  • • Excessive internal linking (max 5-8 per page)
  • • Footer link spam
  • • Sideways pillar links

Implementation Roadmap - Research-Driven Priorities

Strategy: Target unserved geographic markets first, implement high-ROI technical SEO, then scale to broader coverage. Focus on competitive advantages identified in market research.

PHASE 1

Foundation + Tri-City Dominance (CRITICAL)

Capture first-mover advantage in unserved markets + implement schema for 30-50% CTR improvement

  • ✓ Implement LocalBusiness + AggregateRating schema - Star ratings in SERPs
  • ✓ Create Tier 1 location pages: Newcastle, Tuttle, Blanchard, Piedmont
  • ✓ Launch online pricing calculator - Solve #1 pain point
  • ✓ Set up review generation campaign - Build to 50+ reviews
  • ✓ Publish CRITICAL blog posts: Pricing & transparency (4 posts)

Expected Impact: $2-3M market potential, zero competition, 500-1,000 additional monthly clicks from schema

PHASE 2

Service Expansion + Underserved Markets (HIGH)

Implement rich snippet opportunities + capture underserved geographic markets

  • ✓ Service schema for 8 core services - Featured snippet eligibility
  • ✓ FAQPage schema for top 10 questions - Rich snippet opportunities
  • ✓ Create Tier 2 location pages: Choctaw, Harrah, Spencer, Yukon, Midwest City
  • ✓ Online booking system - 85% market gap, digital convenience moat
  • ✓ Publish HIGH priority blog posts: Emergency + problem-solving (8 posts)

Expected Impact: 45K underserved population, featured snippet opportunities, 20-30% conversion improvement

PHASE 3

Comprehensive Coverage + Content Depth (STANDARD)

Complete geographic coverage + establish topical authority with educational content

  • ✓ Create Tier 3 location pages: 15 additional cities
  • ✓ HowTo schema for 5 DIY guides - Problem-based keyword targeting
  • ✓ Build all 35 service pages with keyword optimization
  • ✓ Publish MEDIUM priority blog posts: Buying guides + maintenance (8 posts)
  • ✓ Video content production: 5 service videos with VideoObject schema

Expected Impact: Comprehensive OKC metro coverage, 100-150 keywords ranking top 10, topical authority

Optimization & Scaling

Monitor performance, optimize conversions, scale successful strategies

  • ✓ Track rankings for 58 target keywords, adjust content for featured snippets
  • ✓ Optimize internal linking based on PageRank flow analysis
  • ✓ A/B test pricing calculator variations, CTAs, form designs
  • ✓ Monitor Core Web Vitals, maintain sub-2.5s LCP, sub-100ms FID
  • ✓ Consider Edmond/Norman expansion if resources available (saturated markets)

Success Targets by Phase:

Phase 1-2

  • • 25-35 keywords top 10
  • • 500-800 monthly clicks
  • • 75%+ star ratings in SERPs
  • • #1-3 in Tri-City area

Phase 3

  • • 50-75 keywords top 10
  • • 1,200-1,800 monthly clicks
  • • Local pack in 15+ cities
  • • 8-12 monthly organic leads

Phase 4

  • • 100-150 keywords top 10
  • • 3,000-4,500 monthly clicks
  • • Dominant local pack presence
  • • 25-35 monthly organic leads
  • • 12-15% market share